( CHALLENGE )
Turn product interest into a clear retailer journey
Pulse SD needed a lightweight page for a visually loud product. It had to introduce the range, explain the commercial reasons to stock it, promote the included marketing support, and give retailers two direct routes to act: request a sample or make a stocking enquiry.
( APPROACH )
Refine the approved direction without losing its energy
Starting from an AI-generated direction the client liked, I tightened the hierarchy, aligned the palette with Pulse SD, improved responsive behaviour, and built the interaction details needed for a credible handoff. The final page remains plain HTML, CSS, and JavaScript so it can be integrated into ShopWired without introducing a framework or build process.
Product storytelling
Clear flavour, format, price, case-size, and merchandising information across the range.
Conversion paths
Repeated sample and enquiry actions with modal forms tailored to each intent.
Responsive delivery
A compact mobile header, single-column content flow, and touch-friendly controls.
Accessible foundations
Semantic sections, useful image alternatives, visible focus states, and escape-to-close modal behaviour.
